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Sole Distributors

It can be difficult to determine which marketing channels your corporation should apply in international markets. For the largest corporations, sales and marketing will usually ensue through subsidiaries that hire employees locally, and independently generate the sales-unit; however for medium-sized corporations, and smaller corporations, the costs of establishment are often so large that they impede expansion.

Sole-distributors and commercial agents are therefor a widespread and realistic alternative for small to medium-sized corporations, who wish to expand further into foreign markets. The sole-distributor and the commercial agent know their local market conditions, they already have a pre-established sales-organization at their disposal. Additionally, it is obvious that the founding-and-developments-costs, related to entering a new market, will be remarkably lower than the costs related to the establishment of a new sales-organization.

The EU’s internal market is currently better integrated than ever before, and e-commerce has made it possible to market directly to the end-user outside of the corporation’s usually located markets. However the sole-distributor and the commercial agent have not been superseded by this development. Local knowledge and a well organized sales-organization will still substantially increase the chances of success, the marketing of more complex products often necessitates more intense locally based service and, or, council.

Here at EU-distributors.com we have gathered the relevant information pertaining to matters of commercial agents and sole-distributors within the European Union’s borders. Furthermore this site offers a free method for contact to be made between suppliers/manufacturers and their potential local distributors. Beginning an adventure into new European markets has never been so easy!

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